Wednesday, December 26, 2012
Confessions of a media manipulator
Iv-B and Oy-R journalism sells with strong energy and fast time, creating urgency and a need to buy or read quickly. It uses deceptive and bluff, it can be predatory like an Oy thief getting the R reader's money. It can also be R based telling the story of R victims of predators and criminals, this can cause stories to go viral and grow exponentially.
So here we are in 2012, on our fancy MacBooks and wireless Internet, stuck again with the same bogus headlines we had in the nineteenth century.
Naked Lady Gaga Talks Drugs and Celibacy
Hugh Hefner: I Am Not a Sex Slave Rapist in a Palace of Poop
The Top Nine Videos of Babies Farting and/or Laughing with Kittens
How Justin Bieber Caught a Contagious Syphilis Rumor
WATCH: Heartbroken Diddy Offers to Expose Himself to Chelsea Handler
Little Girl Slaps Mom with Piece of Pizza, Saves Life
Penguin Shits on Senate Floor
Now compare those to some of these classic headlines from 1898 to 1903:
WAR WILL BE DECLARED IN FIFTEEN MINUTES
AN ORGY OF GRAY-HAIRED MEN, CALLOW YOUTHS, GAMBLERS, ROUGHS, AND PAINTED WOMEN—GENERAL DRUNKENNESS—FIGHTS AT INTERVALS—IT WAS VICE’S CARNIVAL.
COULDN’T SELL HIS EAR, OLD MAN SHOOTS HIMSELF
OWL FRIGHTENS WOMAN TO DEATH IN HOSPITAL
BULLDOG TRIES TO KILL YOUNG GIRL HE HATES
CAT GAVE TENANTS NIGHTLY “CREEPS”
As magician Ricky Jay once put it, “People respond to and are deceived by the same things they were a hundred years ago.” Only today the headlines aren’t being yelled on busy street corners but on noisy news aggregators and social networks.